The English Open
Event promotion microsite
While the English Table Tennis main website redevelopment is underway, ETTA needed us to design and build a microsite for the upcoming English Open. The English Open will be the biggest Table Tennis tournament to happen in the UK for the past ten years and we needed to build a microsite that would convey it’s importance.
The microsite needed to reflect the vibrancy, speed and motion of the professional game. The ETTA in-house design team provided us with the English Open brand which had a strong influence on the rest of the website, from colourscheme to interactive functionality.
The microsite includes a plethora of content ranging from photos and video to news articles and locations, all managed via the new ETTA CMS. We’ve made use of a number of accessible Javascript techniques to enhance the user experience with the websites, including an inline video player powered by Youtube, high quality photography alongside news items and a powerful photo gallery platform which will elegantly showcase the dramatic match photography.
The microsite will grow massively with content as the English Open get’s closer, culminating in a wealth of fantastic tournament coverage. This will form the beginning of a massive transition for the English Table Tennis Association, moving away from a reliance on traditional television broadcasting to cover sport, to a more accessible, interactive and engaging platform which fit’s in with today’s consumer.